The Importance of Engagement
Every time we build a website we focus on 3 major elements.
- Web Traffic – growing visitors to your website
- Engagement – how long they stay on your site
- Conversions – what the customer does – eg. calls, appointment requests, quote request
Focus on Engagement. In this post, we are focusing on engagement. We define “engagement” as how relevant and interesting the site is keeping the prospective buyer’s attention. The general idea is that the more engaged your potential customers are, the more time they spend on your site. The longer they stay, the more likely they will call, schedule an appointment or show up at your showroom or retail store and become a customer.
The Top 3 Most Engaging Items. Over the past 5 years we have learned through extensive study and analytics that customers shopping for kitchen and bath products and services like countertops, cabinets and tile, look for 3 major things… Read More