{"id":21568,"date":"2020-04-04T14:01:42","date_gmt":"2020-04-04T18:01:42","guid":{"rendered":"https:\/\/searchtrafficnow.com\/?p=21568"},"modified":"2020-04-04T17:40:10","modified_gmt":"2020-04-04T21:40:10","slug":"4-proven-business-survival-strategies-for-home-improvement-companies","status":"publish","type":"post","link":"https:\/\/searchtrafficnow.com\/4-proven-business-survival-strategies-for-home-improvement-companies\/","title":{"rendered":"4 Proven Business Survival Strategies for Home Improvement Companies"},"content":{"rendered":"
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We, like you, are struggling with the shutdown. In addition to having to close physical offices, many of our clients are experiencing significant cancellations of orders.\u00a0 The key is how to keep the business that you have and provide options to customers to keep them from canceling.\u00a0 If you are dealing with cancellations of projects, a drying up of your pipeline, and wondering where your next sale will come from, you are not alone. The steps you take next could determine survival during a prolonged recession or market downturn that we\u2019ve not seen since 2008.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Here are 4 proven options that we\u2019ve deployed with our clients that we want to share with you.<\/strong><\/p>\n

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1.\u00a0 Offer Financing<\/strong><\/span><\/p>\n<\/div>\n

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The financial markets are unstable, consumers are losing jobs and savings.\u00a0 The fear about their financial future is resulting in a surge of cancellations. We\u2019ve instructed most of our clients to offer consumer financing to reduce cancellations.\u00a0 While this downturn will eventually end, and markets will stabilize, consumers will not want to part with their savings and will refrain from writing big checks. Financing reduces large investments in small monthly payments; this has a calming effect on consumers and allows them to get what they want but pay it off over time. \u00a0Please consider financing, it will become a much bigger part of your sales offering going forward.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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PowerPay<\/a><\/span> offers 100% financing through contractors and home improvement companies for their customers with low rates (8.99%), up to 15-year terms and no prepayment penalties. As an example, a $10,000 roofing project would cost only $100 per month. While I am a principal in this company, we are not suggesting that you use us, there are other options, but we\u2019re one of the few companies that does not charge you any fees.\u00a0 It\u2019s a free service, will help reduce cancellations and will be a part of your future payment options \u2013 so please consider it. Here is an example of how a company is using financing<\/a><\/span> on its website.<\/div>\n
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2.\u00a0 Offer Video Consultation\u00a0<\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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We are teaching many of our clients to offer video consultations.\u00a0 Since everyone is stuck at home you may be able to begin the sales process via video.\u00a0 Using an iPhone, iPad, or Android device, even a desktop, will all you to engage with your customers in a different way.\u00a0 Your clients can see you, get to know you better and see products and examples of your work. \u00a0At the same time, you are building a rapport that can turn into a sale during the shutdown or shortly after.\u00a0 Having a backlog of business will help you recover more quickly.<\/p>\n

We can help you set up your video consultation and integrate into your digital marketing and website.\u00a0 \u00a0Please schedule a free consultation using the link below.<\/p>\n

3. Update or Build a New Website<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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While this may seem counter-intuitive, upgrading your website will be more important than ever. If you plan to stay in business, please read on. Word of mouth, which drives many small and medium-sized businesses is about to end or slow to a crawl.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Consumers are at home, they will be considering new home improvement projects, but they will not be able to find you or website without searching online. Your website is now one of the few things that will distinguish your business. When times are good \u2013 your website\u2019s importance is low, but when times are bad your website plays a major role in your ability to survive and ultimately thrive.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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For home improvement companies just having a website is not enough. It\u2019s a start, but there are so many elements beyond the look and feel that are critical. Workflow, SEO, content, hosting; the list goes on. The point is that now with the downturn, and most of us working from home – with little to no business, it\u2019s a great time to reflect and start reinvesting in your business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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We specialize in building money generating websites. We are a small company and can only handle so many projects. Our general turnaround is 2-4 weeks. That said, we are offering to build a full-featured site for any countertop, cabinet, flooring, home improvement company at our cost. We are offering this for 2 reasons \u2013 first, we want to keep our staff working so any project can keep them employed. Second, we know that a website will help you generate income and build a backlog of business in the coming months.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Special Offer<\/strong><\/span>:\u00a0 We are offering a full-featured website for $129 per month which includes a website, hosting and local optimization. If you are interested, please schedule a time to discuss your project with me here. Take a look at some of our recent projects<\/a><\/span>.\u00a0 Please schedule a free consultation using the link below.<\/p>\n

4. Adjust and Adapt Your Digital Marketing<\/strong><\/span><\/p>\n

The natural reaction for most people in downturns, like COVID-19, is to cut off all advertising and marketing. In most cases, this should be avoided. Some new customers that need your service but will not be able to find you or know that you are or will be open for business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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This is a time for adjustment and medium-term planning. Assuming our markets reopen in May or June, without any new leads or project backlogs you will be starting from scratch. It\u2019s difficult to comprehend but even though you may not be open for business, it doesn\u2019t mean you should stop prospecting.<\/p>\n

You need to adjust and adapt to what\u2019s new.\u00a0 Running the same old ads won\u2019t convert but by integrating new modes of communication, live chat, video chat, etc. you can turn your advertising and marketing into a real lead generation which will convert in current sales or at a minimum \u2013 a backlog of customers that will help you recover more quickly. Paragraph<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Digital marketing includes Google Adwords, Facebook\/Instagram, LinkedIn and a variety of other local marketing techniques that will work well if integrated into new social selling.\u00a0 We can help any home improvement company adapt and adjust. \u00a0\u00a0We are here to help and will provide free advice to those who seek it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Please schedule a free consultation for any of the topics covered.<\/div>\n<\/div>\n<\/div>\n
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Schedule Appointment<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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David Haas<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

We, like you, are struggling with the shutdown. 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