{"id":21568,"date":"2020-04-04T14:01:42","date_gmt":"2020-04-04T18:01:42","guid":{"rendered":"https:\/\/searchtrafficnow.com\/?p=21568"},"modified":"2020-04-04T17:40:10","modified_gmt":"2020-04-04T21:40:10","slug":"4-proven-business-survival-strategies-for-home-improvement-companies","status":"publish","type":"post","link":"https:\/\/searchtrafficnow.com\/4-proven-business-survival-strategies-for-home-improvement-companies\/","title":{"rendered":"4 Proven Business Survival Strategies for Home Improvement Companies"},"content":{"rendered":"
We, like you, are struggling with the shutdown. In addition to having to close physical offices, many of our clients are experiencing significant cancellations of orders.\u00a0 The key is how to keep the business that you have and provide options to customers to keep them from canceling.\u00a0 If you are dealing with cancellations of projects, a drying up of your pipeline, and wondering where your next sale will come from, you are not alone. The steps you take next could determine survival during a prolonged recession or market downturn that we\u2019ve not seen since 2008.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Here are 4 proven options that we\u2019ve deployed with our clients that we want to share with you.<\/strong><\/p>\n <\/p>\n<\/div>\n 1.\u00a0 Offer Financing<\/strong><\/span><\/p>\n<\/div>\n The financial markets are unstable, consumers are losing jobs and savings.\u00a0 The fear about their financial future is resulting in a surge of cancellations. We\u2019ve instructed most of our clients to offer consumer financing to reduce cancellations.\u00a0 While this downturn will eventually end, and markets will stabilize, consumers will not want to part with their savings and will refrain from writing big checks. Financing reduces large investments in small monthly payments; this has a calming effect on consumers and allows them to get what they want but pay it off over time. \u00a0Please consider financing, it will become a much bigger part of your sales offering going forward.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n We are teaching many of our clients to offer video consultations.\u00a0 Since everyone is stuck at home you may be able to begin the sales process via video.\u00a0 Using an iPhone, iPad, or Android device, even a desktop, will all you to engage with your customers in a different way.\u00a0 Your clients can see you, get to know you better and see products and examples of your work. \u00a0At the same time, you are building a rapport that can turn into a sale during the shutdown or shortly after.\u00a0 Having a backlog of business will help you recover more quickly.<\/p>\n We can help you set up your video consultation and integrate into your digital marketing and website.\u00a0 \u00a0Please schedule a free consultation using the link below.<\/p>\n 3. Update or Build a New Website<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n Consumers are at home, they will be considering new home improvement projects, but they will not be able to find you or website without searching online. Your website is now one of the few things that will distinguish your business. When times are good \u2013 your website\u2019s importance is low, but when times are bad your website plays a major role in your ability to survive and ultimately thrive.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n For home improvement companies just having a website is not enough. It\u2019s a start, but there are so many elements beyond the look and feel that are critical. Workflow, SEO, content, hosting; the list goes on. The point is that now with the downturn, and most of us working from home – with little to no business, it\u2019s a great time to reflect and start reinvesting in your business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n We specialize in building money generating websites. We are a small company and can only handle so many projects. Our general turnaround is 2-4 weeks. That said, we are offering to build a full-featured site for any countertop, cabinet, flooring, home improvement company at our cost. We are offering this for 2 reasons \u2013 first, we want to keep our staff working so any project can keep them employed. Second, we know that a website will help you generate income and build a backlog of business in the coming months.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n