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PPC is also known as Pay Per Click Advertising and is a very effective tool in search engine marketing. \u00a0Over the last few years, the major players in PPC were Google Adwords and Bing but more recently Facebook, Instagram, and Twitter (among others) have offered their own versions of PPC advertising. \u00a0We tend to focus on Google Adwords<\/strong> and Facebook, Instagram and Linkedin\u00a0<\/strong>ads as the most important only because they’re currently the most effective.<\/p>\nPPC is a method of advertising on Google and or Facebook to reach customers that are looking for goods and services that you are offering. \u00a0While advertising may seem like an obvious and easy process it’s not. \u00a0Google and Facebook are very complex platforms and it’s become very easy to waste money advertising. \u00a0The point is that if done properly advertising on Google and Facebook can generate great returns, increase web traffic, leads, forms, calls and ultimately sales.<\/p>\n
How it Works. \u00a0<\/strong>Most people “google” for information. \u00a0They go to Google and type in “search term” or “keyword” to find out what they are looking for. \u00a0For example – if you were looking for a restaurant you may search “restaurants near me” or a refined search like “Italian restaurants near me”. \u00a0In general, the first results you see are “paid” results – restaurants that want you to choose them first. \u00a0The next results are organic results – those businesses that were smart enough to get Google to include them in the search results. \u00a0We are simplifying here but there are many ways of getting your ads to show on Google and Facebook when you are advertising.<\/p>\n Our\u00a0process is pretty straightforward. \u00a0Step one is\u00a0to identify a budget and goals, then create keywords<\/p>\n Goals. \u00a0<\/strong>Goals are different for every business. \u00a0Generally, increased traffic, forms, leads, phone calls and sales the general options. There are hundreds of goals depending upon the level of expertise and what we are trying to track but to simplify – we will help you set goals based on your budget and help you increase web traffic, leads, calls, and sales.<\/p>\n Keywords. \u00a0<\/strong>Keywords or Search Terms that we develop for your campaign which are used to attract potential customers. \u00a0A lot of effort goes into selecting keywords so we will study your business, set up analytics to so we can track how people are finding you and create a constantly changing keyword campaign for your business. \u00a0It’s ever-changing because in PPC\u00a0advertising change is constant so keywords must be monitored, modified and tweaked often.<\/p>\n PPC Management and Reporting.<\/strong>\u00a0 \u00a0As described earlier – your advertising dollars are critically important. \u00a0The daily management of your PPC campaign will determine the effectiveness of your investment in advertising. \u00a0We set up reporting using both Adwords and Analytics to make sure that we know what’s going daily, weekly and monthly so that your advertising dollars are invested wisely. \u00a0You will get weekly updates and have access to us to review and discuss your campaign performance.<\/p>\n","protected":false},"excerpt":{"rendered":" PPC Pay Per Click Advertising PPC is also known as Pay Per Click Advertising and…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n\n
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Ad Creation<\/strong>. \u00a0For every keyword that is entered into a Google search, a corresponding ad needs to show. \u00a0The performance difference between a good ad and a great ad can result in a huge variation of ROI for your campaign. \u00a0That’s why Google Adwords is both complex and important. \u00a0We have years of hands-on experience creating highly effective ads designed to generate traffic, leads, forms, calls, and sales. \u00a0We are in this with you for the long run so it’s critically important that we create the best ads for your business.<\/p>\n